:root {
  --paper: #f2efe6;
  --paper-light: #fbfaf5;
  --ink: #18201e;
  --muted: #5f6965;
  --line: #d2d0c7;
  --accent: #bb4b32;
  --accent-dark: #913722;
  --sage: #dce4dc;
  --display: Georgia, Cambria, "Times New Roman", serif;
  --sans: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --shell: min(1180px, calc(100% - 48px));
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--paper); font-family: var(--sans); line-height: 1.55; -webkit-font-smoothing: antialiased; }
a { color: inherit; }
button, input { font: inherit; }
img { display: block; max-width: 100%; }
:focus-visible { outline: 3px solid rgba(49, 93, 114, .35); outline-offset: 4px; }
.skip-link { position: fixed; z-index: 99; top: 10px; left: 10px; padding: 10px 14px; color: white; background: var(--ink); transform: translateY(-150%); }
.skip-link:focus { transform: none; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }
.shell { width: var(--shell); margin-inline: auto; }
.site-header { width: var(--shell); min-height: 84px; margin: 0 auto; display: flex; align-items: center; justify-content: space-between; gap: 32px; border-bottom: 1px solid var(--line); }
.wordmark { display: inline-flex; align-items: center; gap: 11px; text-decoration: none; font-weight: 760; letter-spacing: -.025em; }
.wordmark-mark { width: 36px; height: 36px; display: grid; place-items: center; border: 1px solid var(--ink); font-family: var(--display); font-size: .8rem; }
.site-nav { display: flex; align-items: center; gap: 25px; }
.site-nav a { color: #47514d; text-decoration: none; font-size: .84rem; }
.site-nav a:hover { color: var(--ink); }
.site-nav .nav-cta { padding: 10px 13px; color: white; background: var(--ink); }
.menu-button { display: none; padding: 8px 0; border: 0; background: transparent; color: var(--ink); cursor: pointer; }
.hero { min-height: 720px; padding: 88px 0 86px; display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(290px, .62fr); gap: 7vw; align-items: center; }
.eyebrow, .kicker, .section-number, .resource-type, .article-meta { text-transform: uppercase; letter-spacing: .14em; font-size: .7rem; font-weight: 800; }
.eyebrow { display: flex; align-items: center; gap: 10px; color: var(--accent-dark); }
.eyebrow span { width: 27px; height: 1px; background: var(--accent); }
.hero h1 { max-width: 820px; margin: 22px 0 25px; font-family: var(--display); font-size: clamp(4.35rem, 7.2vw, 6.75rem); font-weight: 500; line-height: .88; letter-spacing: -.067em; }
.hero h1 em { color: var(--accent); font-weight: 500; }
.hero-intro { max-width: 720px; margin: 0; color: #3f4a46; font-size: clamp(1.14rem, 2vw, 1.42rem); letter-spacing: -.02em; }
.hero-signup { max-width: 660px; margin-top: 33px; display: grid; grid-template-columns: 1fr auto; }
.hero-signup input { min-width: 0; padding: 17px 18px; color: var(--ink); background: var(--paper-light); border: 1px solid #aeb2ac; border-right: 0; border-radius: 0; }
.hero-signup button { padding: 17px 20px; color: white; background: var(--ink); border: 1px solid var(--ink); cursor: pointer; font-weight: 760; }
.hero-signup button:hover { background: #2a3632; }
.hero-signup .form-note { grid-column: 1 / -1; margin: 8px 0 0; color: var(--accent-dark); font-size: .78rem; }
.signup-reassurance { margin: 8px 0 0; color: var(--muted); font-size: .76rem; }
.hero-service-link { margin-top: 28px; }
.hero-actions { margin-top: 35px; }
.hero-reassurance { max-width: 620px; margin: 18px 0 0; color: var(--muted); font-size: .82rem; }
.button-row { margin-top: 38px; display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
.button { display: inline-flex; align-items: center; justify-content: space-between; gap: 28px; padding: 15px 17px; border: 1px solid transparent; text-decoration: none; font-size: .84rem; font-weight: 760; transition: transform .18s, background .18s; }
.button:hover { transform: translateY(-2px); }
.button-dark { color: white; background: var(--ink); }
.button-dark:hover { background: #2a3632; }
.button-light { color: var(--ink); background: var(--paper-light); }
.text-link { display: inline-block; width: fit-content; padding-bottom: 3px; border-bottom: 1px solid #909692; text-decoration: none; font-size: .84rem; font-weight: 720; }
.text-link:hover { border-color: var(--ink); }
.hero-note { padding: 26px 0 8px; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--line); }
.hero-note .kicker { margin: 0; color: var(--accent-dark); }
.hero-note blockquote { margin: 34px 0 28px; font-family: var(--display); font-size: clamp(1.75rem, 3vw, 2.55rem); line-height: 1.12; letter-spacing: -.04em; }
.hero-note blockquote strong { color: var(--accent-dark); font-weight: 500; }
.hero-note > p:last-child { color: var(--muted); font-size: .86rem; }
.newsletter-promise ul { margin: 28px 0 32px; padding: 0; list-style: none; }
.newsletter-promise li { position: relative; padding: 13px 0 13px 24px; border-bottom: 1px solid var(--line); color: #3f4a46; font-size: .88rem; }
.newsletter-promise li:first-child { border-top: 1px solid var(--line); }
.newsletter-promise li::before { content: "✓"; position: absolute; left: 0; color: var(--accent-dark); font-weight: 800; }
.newsletter-promise .author-line { color: var(--muted); }
.newsletter-promise .author-line strong { color: var(--ink); }
.recognition-note ul { margin: 28px 0 30px; padding: 0; list-style: none; }
.recognition-note li { position: relative; padding: 14px 0 14px 22px; border-bottom: 1px solid var(--line); color: #3f4a46; font-size: .88rem; }
.recognition-note li:first-child { border-top: 1px solid var(--line); }
.recognition-note li::before { content: "—"; position: absolute; left: 0; color: var(--accent-dark); font-weight: 800; }
.recognition-note .author-line { color: var(--muted); }
.recognition-note .author-line strong { color: var(--ink); }
.proof-strip { background: var(--paper-light); border-block: 1px solid var(--line); }
.proof-grid { display: grid; grid-template-columns: repeat(4, 1fr); }
.proof-grid p { min-height: 95px; margin: 0; padding: 28px 20px; display: flex; gap: 14px; align-items: center; border-right: 1px solid var(--line); font-size: .78rem; font-weight: 720; }
.proof-grid p:first-child { padding-left: 0; }
.proof-grid p:last-child { border: 0; }
.proof-grid span { color: var(--accent-dark); font-family: var(--display); }
.recognition-section { padding-block: 86px; background: var(--paper-light); border-bottom: 1px solid var(--line); }
.recognition-grid { display: grid; grid-template-columns: 1.08fr .92fr; gap: 10vw; align-items: start; }
.recognition-grid h2 { max-width: 650px; margin: 0; font-family: var(--display); font-size: clamp(2.8rem, 4.8vw, 4.65rem); font-weight: 500; line-height: .98; letter-spacing: -.05em; }
.recognition-copy { padding-top: 28px; border-top: 1px solid var(--ink); }
.recognition-copy p { margin: 0; color: var(--muted); font-size: 1.02rem; }
.recognition-copy p + p { margin-top: 18px; }
.section { padding-block: 112px; }
.section-lead { max-width: 750px; }
.section-number { margin: 0 0 24px; color: var(--accent-dark); }
.section h2, .newsletter-band h2, .page-hero h1, .closing h2 { margin: 0; font-family: var(--display); font-size: clamp(3rem, 5.4vw, 5.25rem); font-weight: 500; line-height: .96; letter-spacing: -.055em; }
.section-lead > p:last-child { max-width: 650px; color: var(--muted); font-size: 1.02rem; }
.service-list { margin-top: 67px; border-top: 1px solid var(--ink); }
.service-row { padding: 31px 0; display: grid; grid-template-columns: 55px minmax(0, 1fr) 240px; gap: 34px; border-bottom: 1px solid var(--line); }
.service-index { margin: 5px 0 0; color: var(--muted); font-family: var(--display); }
.service-row h3 { margin: 0 0 8px; font-family: var(--display); font-size: clamp(1.6rem, 2.8vw, 2.35rem); font-weight: 500; letter-spacing: -.035em; }
.service-row div p { max-width: 630px; margin: 0; color: var(--muted); }
.service-output { margin: 5px 0 0; color: #53605b; font-size: .76rem; line-height: 1.8; text-transform: uppercase; letter-spacing: .09em; }
.assessment-section { padding-block: 100px; background: var(--sage); }
.assessment-grid { display: grid; grid-template-columns: .78fr 1.22fr; gap: 9vw; align-items: start; }
.assessment-intro h2 { max-width: 580px; margin: 0; font-family: var(--display); font-size: clamp(3rem, 5vw, 4.75rem); font-weight: 500; line-height: .96; letter-spacing: -.052em; }
.assessment-intro > p:not(.section-number) { max-width: 520px; color: #4b5853; }
.assessment-intro .button { margin-top: 20px; }
.assessment-detail { padding-top: 26px; border-top: 1px solid var(--ink); }
.assessment-detail > .kicker { margin: 0 0 12px; color: var(--accent-dark); }
.assessment-steps { margin: 0; padding: 0; list-style: none; }
.assessment-steps li { padding: 24px 0; display: grid; grid-template-columns: 44px 1fr; gap: 18px; border-bottom: 1px solid rgba(24,32,30,.18); }
.assessment-steps li > span { color: var(--accent-dark); font-family: var(--display); }
.assessment-steps strong { display: block; margin-bottom: 6px; font-family: var(--display); font-size: 1.45rem; font-weight: 500; line-height: 1.15; letter-spacing: -.025em; }
.assessment-steps p { max-width: 620px; margin: 0; color: #52605a; font-size: .9rem; }
.assessment-note { margin: 25px 0 0; color: #4a5752; font-size: .85rem; }
.assessment-note strong { color: var(--ink); }
.section-dark { color: var(--paper-light); background: var(--ink); }
.section-dark .section-number { color: #e0846e; }
.section-dark .section-lead > p:last-of-type { color: #b8c2be; }
.section-dark .button { margin-top: 24px; }
.dark-grid { display: grid; grid-template-columns: .73fr 1.27fr; gap: 9vw; align-items: start; }
.resource-stack { border-top: 1px solid #68716e; }
.resource-card { position: relative; padding: 27px 55px 27px 0; display: block; border-bottom: 1px solid #59625f; text-decoration: none; }
.resource-card:hover h3 { color: #f09b86; }
.resource-card.featured { padding-block: 36px; }
.resource-type { color: #a7b3ae; }
.resource-card h3 { margin: 11px 0 8px; font-family: var(--display); font-size: clamp(1.55rem, 3vw, 2.4rem); font-weight: 500; line-height: 1.05; letter-spacing: -.04em; transition: color .18s; }
.resource-card p { max-width: 610px; margin: 0; color: #aeb9b5; font-size: .88rem; }
.card-arrow { position: absolute; top: 29px; right: 4px; font-size: 1.25rem; }
.section-heading-row { display: flex; justify-content: space-between; align-items: end; gap: 35px; }
.compact { max-width: 780px; }
.article-grid { margin-top: 58px; display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--ink); }
.article-card { min-height: 330px; padding: 25px 28px 10px 0; display: flex; flex-direction: column; border-right: 1px solid var(--line); }
.article-card + .article-card { padding-left: 28px; }
.article-card:last-child { padding-right: 0; border: 0; }
.article-meta { margin: 0; color: var(--accent-dark); }
.article-card h3 { margin: 47px 0 13px; font-family: var(--display); font-size: clamp(1.6rem, 2.8vw, 2.25rem); font-weight: 500; line-height: 1.06; letter-spacing: -.035em; }
.article-card h3 a { text-decoration: none; }
.article-card > p:not(.article-meta) { color: var(--muted); font-size: .88rem; }
.article-card .text-link { margin-top: auto; }
.newsletter-band { padding-block: 82px; background: var(--sage); }
.newsletter-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 8vw; align-items: center; }
.newsletter-band h2 { max-width: 760px; font-size: clamp(2.9rem, 5.4vw, 5rem); }
.newsletter-grid > div:last-child p { max-width: 500px; color: #46534e; }
.newsletter-grid .button { margin-top: 16px; }
.newsletter-conversion > p:first-child { max-width: 540px; color: #46534e; }
.newsletter-signup { margin-top: 23px; }
.newsletter-signup input { background: var(--paper-light); }
.newsletter-about-link { margin-top: 12px; }
.about-grid { display: grid; grid-template-columns: 1.12fr .88fr; gap: 10vw; align-items: start; }
.about-grid h2 { font-size: clamp(3rem, 5vw, 4.75rem); }
.about-copy { padding-top: 45px; border-top: 1px solid var(--ink); }
.about-copy > p { color: var(--muted); font-size: 1.02rem; }
.about-copy blockquote { margin: 35px 0; padding-left: 23px; border-left: 2px solid var(--accent); font-family: var(--display); font-size: 1.45rem; line-height: 1.38; letter-spacing: -.025em; }
.closing { text-align: center; }
.closing h2 { max-width: 850px; margin-inline: auto; }
.closing > p:not(.section-number) { max-width: 640px; margin: 25px auto 31px; color: var(--muted); font-size: 1.05rem; }
.site-footer { padding: 36px 0; display: grid; grid-template-columns: 1fr auto auto; gap: 50px; align-items: end; border-top: 1px solid var(--line); color: var(--muted); font-size: .75rem; }
.site-footer p { margin: 0; }
.site-footer .footer-name { color: var(--ink); font-weight: 760; }
.site-footer nav { display: flex; gap: 20px; }
.site-footer a { text-decoration: none; }
.site-footer a:hover { color: var(--ink); }

/* Inner pages */
.inner-header { background: var(--paper-light); }
.page-hero { padding: 100px 0 82px; background: var(--paper-light); border-bottom: 1px solid var(--line); }
.page-hero .eyebrow { margin: 0 0 21px; }
.page-hero h1 { max-width: 880px; }
.page-hero > p:last-child { max-width: 670px; margin: 26px 0 0; color: var(--muted); font-size: 1.15rem; }
.listing { padding: 80px 0 112px; }
.listing-row { padding: 30px 0; display: grid; grid-template-columns: 180px 1fr 40px; gap: 32px; border-top: 1px solid var(--line); text-decoration: none; }
.listing-row:last-child { border-bottom: 1px solid var(--line); }
.listing-row:hover h2 { color: var(--accent-dark); }
.listing-row .article-meta { margin-top: 7px; }
.listing-row h2 { margin: 0 0 8px; font-family: var(--display); font-size: clamp(1.75rem, 3vw, 2.7rem); font-weight: 500; letter-spacing: -.04em; transition: color .18s; }
.listing-row div p { max-width: 690px; margin: 0; color: var(--muted); }
.listing-row > span { font-size: 1.25rem; }
.content-page { width: min(760px, calc(100% - 48px)); margin: 0 auto; padding: 90px 0 120px; }
.content-page .back-link { margin-bottom: 55px; }
.content-page h1 { margin: 14px 0 23px; font-family: var(--display); font-size: clamp(3.2rem, 6vw, 5.5rem); font-weight: 500; line-height: .95; letter-spacing: -.055em; }
.standfirst { color: #3f4a46; font-family: var(--display); font-size: 1.55rem; line-height: 1.35; letter-spacing: -.025em; }
.prose { margin-top: 60px; font-size: 1.04rem; line-height: 1.8; }
.prose h2 { margin: 55px 0 16px; font-family: var(--display); font-size: 2.2rem; font-weight: 500; line-height: 1.1; letter-spacing: -.035em; }
.prose h3 { margin: 35px 0 12px; font-size: 1rem; }
.prose p, .prose li { color: #38443f; }
.prose blockquote { margin: 42px 0; padding: 5px 0 5px 27px; border-left: 2px solid var(--accent); font-family: var(--display); font-size: 1.55rem; line-height: 1.4; }
.prose li + li { margin-top: 8px; }
.resource-tool { margin: 42px 0; padding: 30px; background: var(--paper-light); border: 1px solid var(--line); }
.resource-tool h2 { margin-top: 0; }
.checklist { list-style: none; padding: 0; }
.checklist li { position: relative; padding: 14px 0 14px 35px; border-top: 1px solid var(--line); }
.checklist li::before { content: "□"; position: absolute; left: 3px; top: 12px; color: var(--accent-dark); font-size: 1.25rem; }
.brief-field { padding: 20px 0 45px; border-top: 1px solid var(--line); }
.brief-field h3 { margin: 0 0 7px; }
.write-lines { height: 110px; margin-top: 16px; background: repeating-linear-gradient(to bottom, transparent 0 31px, var(--line) 31px 32px); }
.print-button { margin: 0 0 40px; border: 0; cursor: pointer; }
.newsletter-page { min-height: 660px; padding: 110px 0; display: grid; grid-template-columns: 1fr .8fr; gap: 10vw; align-items: center; }
.newsletter-page h1 { margin: 18px 0 22px; font-family: var(--display); font-size: clamp(4rem, 7vw, 6.7rem); font-weight: 500; line-height: .88; letter-spacing: -.065em; }
.newsletter-page .intro { max-width: 620px; color: var(--muted); font-size: 1.15rem; }
.signup-card { padding: 34px; background: var(--paper-light); border: 1px solid var(--line); box-shadow: 0 25px 70px rgba(24,32,30,.08); }
.signup-card h2 { margin: 0 0 8px; font-family: var(--display); font-size: 2.25rem; font-weight: 500; letter-spacing: -.04em; }
.signup-card > p { color: var(--muted); font-size: .86rem; }
.signup-form label { display: block; margin: 22px 0 8px; text-transform: uppercase; letter-spacing: .1em; font-size: .68rem; font-weight: 800; }
.signup-form input { width: 100%; padding: 15px; border: 1px solid #b8bbb5; background: white; border-radius: 0; }
.signup-form button { width: 100%; margin-top: 12px; cursor: pointer; }
.form-note { min-height: 1.5em; margin: 12px 0 0; color: var(--accent-dark) !important; }
.contact-page { padding: 95px 0 120px; }
.contact-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 10vw; align-items: start; }
.contact-page h1 { max-width: 760px; margin: 20px 0 24px; font-family: var(--display); font-size: clamp(3.7rem, 6.5vw, 6.2rem); font-weight: 500; line-height: .92; letter-spacing: -.06em; }
.contact-intro { max-width: 650px; color: var(--muted); font-size: 1.12rem; }
.contact-panel { padding-top: 28px; border-top: 1px solid var(--ink); }
.contact-panel h2 { margin: 0 0 12px; font-family: var(--display); font-size: 2.1rem; font-weight: 500; letter-spacing: -.035em; }
.contact-panel > p { color: var(--muted); }
.contact-prompts { margin: 30px 0; padding: 0; list-style: none; counter-reset: contact-prompt; }
.contact-prompts li { counter-increment: contact-prompt; position: relative; padding: 15px 0 15px 38px; border-top: 1px solid var(--line); color: #46514d; }
.contact-prompts li::before { content: "0" counter(contact-prompt); position: absolute; left: 0; color: var(--accent-dark); font-family: var(--display); }
.contact-note { margin-top: 14px; font-size: .78rem; }

@media (max-width: 900px) {
  .site-header { flex-wrap: wrap; min-height: 76px; }
  .menu-button { display: block; }
  .site-nav { width: 100%; padding: 4px 0 20px; display: none; flex-direction: column; align-items: flex-start; gap: 14px; }
  .site-nav.open { display: flex; }
  .hero { min-height: auto; grid-template-columns: 1fr; padding: 85px 0; }
  .hero-note { max-width: 480px; }
  .proof-grid { grid-template-columns: 1fr 1fr; }
  .proof-grid p:nth-child(2) { border-right: 0; }
  .proof-grid p:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .dark-grid { grid-template-columns: 1fr; }
  .resource-stack { margin-top: 10px; }
  .article-grid { grid-template-columns: 1fr; }
  .article-card, .article-card + .article-card { min-height: auto; padding: 27px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .article-card h3 { margin-top: 25px; }
  .article-card .text-link { margin-top: 20px; }
  .newsletter-grid { grid-template-columns: 1fr; }
  .recognition-grid, .assessment-grid, .contact-grid { grid-template-columns: 1fr; }
  .assessment-detail { margin-top: 12px; }
  .about-grid { grid-template-columns: 1fr; }
  .about-copy { padding-top: 30px; }
  .site-footer { grid-template-columns: 1fr; gap: 25px; align-items: start; }
  .listing-row { grid-template-columns: 130px 1fr 30px; }
  .newsletter-page { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  :root { --shell: min(100% - 32px, 1180px); }
  .wordmark-mark { width: 32px; height: 32px; }
  .hero { padding: 60px 0 68px; }
  .hero h1 { font-size: clamp(3.4rem, 16.5vw, 4.9rem); }
  .hero-signup { grid-template-columns: 1fr; }
  .hero-signup input { border-right: 1px solid #aeb2ac; border-bottom: 0; }
  .proof-grid { grid-template-columns: 1fr; }
  .proof-grid p, .proof-grid p:first-child { min-height: auto; padding: 20px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .section { padding-block: 78px; }
  .recognition-section, .assessment-section { padding-block: 70px; }
  .service-row { grid-template-columns: 32px 1fr; gap: 18px; }
  .service-output { grid-column: 2; }
  .section-heading-row { display: block; }
  .section-heading-row > .text-link { margin-top: 26px; }
  .newsletter-band { padding-block: 64px; }
  .site-footer nav { flex-wrap: wrap; }
  .page-hero { padding: 70px 0 60px; }
  .listing-row { grid-template-columns: 1fr 25px; gap: 12px; }
  .listing-row .article-meta { grid-column: 1 / -1; }
  .content-page { width: min(100% - 32px, 760px); padding: 65px 0 90px; }
  .newsletter-page { padding: 75px 0; }
  .contact-page { padding: 70px 0 90px; }
  .signup-card { padding: 24px; }
}

@media print {
  .site-header, .site-footer, .print-button, .back-link { display: none !important; }
  body { background: white; }
  .content-page { width: 100%; padding: 0; }
  .resource-tool { border-color: #777; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; transition-duration: .01ms !important; }
}